Retail Auditing...

It is evidently important for companies to maximise the return on their marketing spend and to quickly understand the impact of their activities over time to achieve and retain their desired brand positioning relative to the competition.
On-Site Research Shop Test is a flexible service that uses matched panels of stores to evaluate the sales potential of new in store marketing initiatives such as:
  • new POP and display solutions
  • secondary siting in store
  • new planograms and space allocations
  • new products, variants and brand extensions
  • new packaging
  • new price strategies